David Trubridge at the American Craft Council Salon

17.05.07
Lily Kane, Director of Education at ACC

http://greenjeansbrooklyn.blogspot.com/2007/05/david-trubridge-at-american-craft.html

para-3. The upshot of his presentation was that design must become more sustainable, and that craft as a process is modeling the way forward.

4. At a time when the need for sustainability is no longer in question, designers must start thinking less in terms of "products" and more in terms of "process," Trubridge said. Designers are, wittingly or not, in fact complicit with manufacturers, ever eager to come out with new items, in the overproduction that's straining resources and creating the waste problem, he added.

5.Yet while the world hardly needs more stuff, there is a human impulse to want things. This is where craft comes in, he argued: if more designers would focus on making things on a small scale using local materials, building things with care and love, then we would want to have them for a long time, and thereby we wouldn't be wasting materials and resources by buying temporary or disposable items. In other words, perhaps design can become more sustainable by becoming more like craft.