Rod Bamford
Co-Curator
The idea of being 'sustainable' strikes a reactive chord both in personal and glibal terms.
For some 'sustainability' will be understood in terms of climate change or recycling, for others it may attest to cultural relevance or economic survival.
The European Energy Commission estimates that 80% of a product's environmental impact is 'set' during the design phase. We rely more today on design in the shaping of our world than ever before, so how do we design our world, and how does the world respond to design? Design is transforming its 20th century emphasis on style and function, that which is 'designed' does not exist in isolation.
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